Business Intelligence Analyst

inulti, a rapidly expanding performance marketing powerhouse in the U.S. market, is on an exhilarating growth trajectory. We're in search of a seasoned Business Intelligence Analyst to join our vibrant team. This role is pivotal in leveraging data to forge clear, actionable insights and strategies, directly impacting our marketing and business development initiatives to enhance media effectiveness and maximize advertising ROI.

What You'll Do:

• - Data Visualization and Modeling: Develop and manage pipelines, dashboards, and predictive models, providing the business with crucial data visualization and monitoring tools across marketing, sales, and operations.
• - Drive Insightful Analysis: Play a crucial role in deciphering operational performance, delivering impactful insights, and recommending strategies to boost the efficacy of Commercial Operations and our partners.
• - Data Mastery: Dive deep into business analytics, ensuring data integrity, generating insights through thorough analysis, and innovating data solutions where needed.
• - Innovative Tool Development: Create and refine tools that not only offer insights but also streamline workflows and enhance data precision.
• - Data Integrity: Address and fix issues of data migration and integrity (validation, clean-up, mapping, data modeling, incorrect code, faulty table structures, and reporting inaccuracies).
• - Standardize Metrics: Create business and product metric definitions in curated and optimized datasets.
• - Pipeline Optimization: Work towards fortifying data pipelines, ensuring robust and efficient data flow.